Heritage and Community Summary for Marketization - myassignmenthelp

Question: Discuss about theHeritage, Place and Community Summary for Marketization. Answer: Heritage, Place, and Community is an article by Bella Dicks. Dicks (2000, p. 60) explains that heritage involves the mixture of authentic and manufactured aspects. The author of the article bases its discussion of the continuous debate about heritage. According to Dicks, heritage is attributable to different aspects such as nationalism, politics, marketization, communication and many other factors. Before, exploring all the key factors surrounding heritage, it is important to determine its history and how it has established its place in the community. Hewison (1987) as cited by(Dicks, 2000, p. 61), attributes heritage to the ambiguous history. Hewison associates heritage to this type of history on the facts that it lacks critical stance and objective. This means the evolution of heritage cannot be directly linked to the past. However, despite the Hewison argument, heritage has been found to be helpful on the aspects highlighted above. On the aspect of nationalism, heritage has been found to fall in the discourse of the legitimate power of the nation state. This argument is according to Nairn 1988 as exhibited by (Dicks, 2000, p. 61). Nairn goes ahead to give an example of how Britain colonialists relied on heritage to invent traditions and establish national identities. Politically, heritage appears to focus on the determination of the ordinary people political consciousness. It is evident that heritage offers a politically nostalgic and conservative representation of the past(Dicks, 2000, p. 62). This is why it has been attempting to get rid of the past politics and replace them with the harmony. This political practice shift has been a major concern for the past politicians in Europe, especially in Wales. The fear among people is that heritage perpetuates a lie that will distort already established political consciousness and history. The marketization in heritage comes from the disciplines of sociology and human geography. The analysis in this article shows that the emergence and development of heritage have been a rampant practice in many urban centers in the United Kingdom. Currently, local and religion planning strategies across the urban cities in the United Kingdom depend largely on capitalizing and mobilizing on culture(English Heritage, 2012). Heritage has proved to be the storehouse of most of them symbols and narratives for tourism-oriented development in the urban areas. The marketization of heritage has led to different projects that contribute to the cultural appeals. Through cultural appeals heritage museums have been established that serve as tourists attractions. The author of this article attests that for heritage to serve as a tourist attraction has to be established through tested techniques such as professionally produced tableaux. Dick notes the observation of the above approach amounts to the creation of heritage model different from the traditional collection of the museum. Besides, the heritage created will be predictable and familiar with the visitors experience. Besides several critiques and assumptions that have been brought concerning heritage, there is a new approach explaining the same. In the above summarization, it has come out clearly that heritage has been the subject of the past whereby it has been linked to history and politics of the past. However, with the emerging new trends in economic, social and political environments, heritage is gaining a new perception(Azmi et al., 2015, p. 18). The visitation of the tourists to the heritage sites acquaints them with new experience than can be different from the past assumptions about the heritages. Finally, the article concludes by highlighting that there are multiple faces of heritage. First, the author views heritage as a communication tool and second as social practice. Through heritage, the past events about a state or community are provided to the current generation. Therefore, heritage can be the storehouse and communication channel of the information(Heritage Council of Western Australia, 2014). Secondly, it is a social practice because it is centrally linked to the socio-cultural activities of the community. References Azmi, N. F., Ahmad, F. Ali, A. S., 2015. Heritage place inventory: A tool for establishing the significance of places. Journal of Design and Built Environment, 15(1), pp. 55-22. Dicks, B., 2000. Heritage, Place, and Community, Cardiff: University of Wales Press. English Heritage, 2012. Good practice guide for local heritage listing, London, England: English Heritage. Heritage Council of Western Australia, 2014. Criteria for the assessment of local heritage places and areas, East Perth, Australia: Heritage Council of Western Australia.